SAHARA STAR, 16 JANUARY 2019

Amit Sethiya

Head - Marketing, SYSKA Group

Currently serving SYSKA Group of companies as Head Marketing to drive the functional deliverables across Indian and Foreign markets for FMCG/FMCD/Service segments for its LED/Personal care appliances/Mobile Accessories/Gadget Secure/Home Appliances business verticals.

Experience of more than 14 years as marketing professional with exposure to branding, customer insight, market segmentation and forecasting of trends to yield custom made campaigns for enhanced productivity and profit. Proficient in integrated marketing communication across various mediums, known for building relationships with multiple partners/ agencies.

Manage brands across consumer segments and formats from bottom of the pyramid to ultra HNIs within India and neighboring countries. Served All India Radio as Radio Jockey for 8 years on FM Rainbow channel in Mumbai as a hobby. Also enjoy travelling, photography, gardening, interior decorating, teaching.