Entertaining and engaging the most demanding audience, children is no mean feat and Anu Sikka –
Head – Content, Kids Cluster, Viacom18 has perfected it. Focused at creating content that is
gripping, Anu’s objective is to set new stands of scale and animation in India. As content head for
the kids’ cluster at Viacom18, Anu holds the responsibility of driving the channels programming
strategy through curating a great content pipeline and creating a wide array of endearing characters
for children. The characters that she has brought to life like Motu Patlu, Shiva and the recently
launched Rudra have all emerged as category frontrunners. Her ahead of the curve programming
strategy has been a game changer and contributed to Nickelodeon’s journey to numero uno.

Anu has over 21 years of work experience in curating content across various media sectors. Prior to
Viacom18, Anu was with Hungama where she was the Creative Director, responsible for the
animation and non-fiction strategy of the channel. Preceding this, she was executive producer with
Sab TV for over two years leading the Delhi bureau. At SAB TV she set up the in-house production
team and was responsible for starting a daily current affairs band on the channel.