SAHARA STAR, 16 JANUARY 2019

Mayank Bhatnagar

Sr. VP, Carat India

Mayank Bhatnagar, currently Senior Vice President at Carat India, brings with him more than 18 years of experience in communication and media planning. He has worked extensively on large CPG businesses across a variety of markets including India, Malaysia and Singapore. Armed with thorough knowledge on the different practices within a media agency, Mayank displays very high competency in strategy planning, media buying, implementation planning and new business development. Some of the large clients that he has worked with are MDLZ, Nestle, P&G, Godrej Consumer products, Tata Motors, Tata Indicom, Kellogg’s & Cadbury.

In his current role, Mayank manages the MDLZ AOR business. He is also responsible for driving digital strategies for brands at Carat and thereby increasing the digital P&L for the agency. Presently, he is focused on improving ROI by deploying the best in class practices & solutions across platforms, engineering process changes through new technologies along with quality data & tools to enhance overall productivity of the brands/organization.

His last assignment was with Mindshare Malaysia. There, he was leading the Nestle business and was also the head – digital trading/investments across clients for Mindshare in Malaysia. He has been instrumental in improving the media product for Mindshare Malaysia and in deploying new processes to improve productivity which led his team to win multiple awards across the local and regional level.