SAHARA STAR, 16 JANUARY 2019

Neeraj Vyas

Sr. EVP & Business Head, Sony Pictures Networks India

Currently with Sony Pictures Networks as a Senior Executive Vice President and Business Head of Sony MAX, Sony MAX2, Sony MAX HD , Sony WAH, Sony MIX (music channel), Sony SAB and Sony PAL. Have spent 20 years in the organization.
For the first 15 years was in a Sales role and was instrumental in setting up the business down South. Then moved to Delhi as Branch Head and later in 2006 came back to Mumbai as Head of Sales for Channel SET. Moved to a Business role in the year 2011 and was entrusted the responsibility of heading Channel Sony MAX and also launched the network’s first music channel – Sony MIX. Went on to launch Sony MAX2 in the year 2014 (a retro movie channel) and then Sony MAX HD and Sony WAH in the year 2015.
Sony MAX which is now the undisputed Hindi Movie Channel, offers a heady mix of blockbuster cinema. Over the years have worked on numerous IPL campaigns on Sony MAX which have all been immensely popular and established IPL as the most unique sporting / entertainment event in the country.
Sony WAH launched on 2015 is the leading hindi movie channel in the Free to Air (FTA) space.
Virtually relaunched Sony SAB in June 2017, wherein the channel was redesigned and repackaged with a bounty of new shows, which helped the channel gallop towards a broader zone of entertainment.
Neeraj Vyas is a graduate from Mumbai University with a diploma in marketing from Jamnalal Bajaj Institute of Management Studies and a diploma in Film & Video Production from Xavier’s Institute of Communication.