SAHARA STAR, 16 JANUARY 2019

Pradeep Guha

MD, 9X Media Pvt. Ltd.

Pradeep Guha is currently Managing Director of 9X Media Pvt. Ltd., a television broadcasting company (with five satellite and two digital channels) aimed at youth audiences. Prior to 9X Media, Pradeep was the CEO of India’s largest publicly traded satellite broadcasting network, Zee Entertainment Enterprises Ltd. Pradeep was also associated with the print medium for 29 years and was President and Executive Director of The Times of India Group. At The Times of India, Pradeep was the Publisher of The Times of India, Femina and Filmfare brands for 10 years. Pradeep was also associated with many bodies in the field of media, marketing and advertising – as President of the Indian Newspaper Society, Chairman of the National Readership Studies Council, President of the Advertising Club Bombay and the first Chairman of the Broadcast Audience Research Council. He recently finished a 4-year stint as Chairman of the Asian Federation of Advertising Associations (AFAA). Pradeep was also responsible for enlisting India at the Cannes Lions Festival and was its first Country Representative from India for 10 consecutive years. Pradeep helmed the conceptualization, organization and execution of Asia’s largest biennial advertising Congress, AdAsia that was held in Jaipur, India in 2003. As Chairman of the Steering Committee, Pradeep is currently overseeing the organisation and execution of the World Congress of the International Advertising Association to be held in India for the first time (in Kochi) in February 2019.