SAHARA STAR, 16 JANUARY 2019

Ruchir Tiwari

Business Head -Zee Hindi Movies Cluster, Zee Entertainment Enterprises Ltd.

Ruchir Tiwari post his Management education joined ZEEL in 2003 and today he is living his dream which is nothing short of a Bollywood blockbuster. He joined the organization as a Management Trainee – Marketing and then moved on to larger roles overseeing marketing, content, acquisitions and after 13 years of perseverance, in 2013, he took over the Zee Hindi Movies Cluster as the Business Head. While understanding consumer psyche and love of movies were his core strengths, he made a profession out of a hobby only by understanding the dynamics of the industry that pushed him to be the best in Business along with being the right person at the right place!

From Zee Cinema being the only flagship channel amidst others in 2013, Ruchir has now expanded the portfolio to a 7 channel strong bouquet catering to different sets of movie aficionados – Zee Cinema, &pictures, Zee Bollywood, Zee Action, Zee Cinema HD, &pictures HD, Zee Anmol Cinema. Under Ruchir Tiwari’s leadership, Zee Hindi Movies Cluster witnessed a sustained growth in viewership and revenue and he continues to deliver business impact with strong intent and cost effective strategic initiatives.